Yaoqi Guo is a professional software development engineer and entrepreneur, known for founding multiple enterprises. He excels at applying emerging technologies and assembling teams to create exciting projects. During his university years, he participated in and won several software development competitions. As a seasoned gamer, Guo experienced various types of games and noticed that many, despite their potential, had flaws, particularly in the user experience. This inspired him to develop games that are genuinely engaging and offer high user satisfaction.
Not long after, Guo joined Top Games Inc. (TPI). With his extensive software development experience, he led a team of talented game developers dedicated to the mission of creating fun games for players worldwide. In 2017, one of his marketing strategies included featuring the game Evony: The King's Return in a Super Bowl ad. The ad's creative brilliance garnered significant attention, propelling the game into the top 10 rankings in app stores.
Yaoqi Guo emphasizes that a successful advertisement is based on an excellent product. The product is the core of a company, while marketing only makes it appear more "dazzling." Evony: The King's Return stands out with its deep gameplay mechanics, including the ability to summon legendary figures from multiple civilizations, balanced character attributes, a robust social alliance system, and engaging community events. Even after more than seven years, the game continues to perform exceptionally well, earning the Samsung Galaxy Store's Best MMO Game award and the NYX Silver Award, with over 200 million downloads.
AtTGI, the player experience is paramount. The company employs a "design,build, and break" philosophy, which allows for rapid iterations andimprovements. This method ensures that TGI can quickly adapt to player needsand market demands, fostering a loyal and engaged player community. David Guoemphasizes the importance of user feedback, stating, "We aim to create thebest gaming experience possible and to cultivate long-lasting gamingcommunities that continually enhance that experience."
Foundedin 2012, uCool Inc. has made a name for itself with popular games like Tynon,Heroes Charge, and War and Wit. uCool's approach combines creativity,responsibility, and mutual respect, fostering an environment where innovationthrives.
uCool operates with a strong entrepreneurial spirit, encouraging teams to experimentwith unique concepts and innovative gameplay mechanics. This culture ofcreativity and achievement attracts highly motivated individuals who excel inteamwork and proactive goal-setting.
A keyfactor in uCool's success is its dedication to community engagement. Byactively listening to player feedback and incorporating it into gamedevelopment, uCool ensures that its games remain relevant and enjoyable. Thisresponsive approach has built a loyal fan base and helped the company maintaina competitive edge.
Both Top Games Inc. and uCool prioritize balance and transparency in their gamedesigns. For instance, Evony: The King’s Return employs transparent probabilityinformation for random item acquisition, building player trust and ensuring afair gaming environment. uCool also emphasizes balance in its games, regularlyupdating and adjusting features based on player feedback to maintain asatisfying player experience.
TopGames Inc. leverages high-profile collaborations to enhance its games and reachnew audiences. The Evony & Napoleon collaboration is a prime example,blending historical education with engaging gameplay. uCool, on the other hand,focuses on strong community ties and word-of-mouth marketing to expand its playerbase.
YaoqiGuo's leadership at Top Games Inc. has propelled the company to new heights inthe gaming industry, with a player-centric approach and a commitment toinnovation. uCool has also carvedout a significant niche with its creative, community-focused strategies. Bothcompanies exemplify the importance of adaptability, responsiveness, andcontinuous improvement in achieving lasting success in the competitive world ofgame development.